Rolls-Royce relaunched a new campaign for Wraith, their ultimate Grand Tour model. The campaign celebrated the world’s most powerful Rolls-Royce and positioned this towards adventure seekers who exude confidence and the spirit of the drive - with the help of Jenson Button.
Rolls-Royce asked us to integrate this content into the website. Our task was to transform the content into the form of a cinematic “Theatre space” that heightened the positioning of the model and created an immersive and alluring experience. A product page was also created that showcased the many features of Wraith through rich photography blended through-out the page for a dramatic feel.
Skills, outputs, and deliverables:
- UI design
- Visual design
- Photo editing
- Video intro and marketing campaign pages
- Creating storyboards and working closely with editors
- Building pages within AEM CMS