The iconic Rolls-Royce Phantom is brought to life with visual metaphors using the Aurora Borealis and the Siamese fighting fish. These metaphors emphasise the unique story of Phantom and the ability to present never-seen-before possibilities in customisation, allowing customers to turn their personal vision into works of art.
It was my responsibility to lead and create a "Theatre space”, and two product pages that highlighted these metaphors. As this is the most iconic car from the Rolls-Royce collection the art direction for this campaign is to highlight the cars subtle elegance and beauty.
Skills, outputs, and deliverables:
- UI design
- Visual design
- Photo editing
- Video intro and marketing campaign pages
- Creating storyboards and working closely with editors
- Building pages within AEM CMS