Crown Sydney is a one-of-a-kind luxury establishment for the Australian market. A world-class digital experience was needed to reflect the stature of Crown’s properties. Bringing the forefront of luxury and Crown’s values to the heart, we were able to design a platform that embodied the sophistication and elegance of Crown.
Working together with a UX designer, an experience was created to give potential clientele a glimpse of the luxury that can be expected from Crown. Clear brand attributes were established to ensure design decisions connected to the identity and objectives of the business, and a style tile was created to define the design direction before pursuing the construction of the platform.
A fresh new look was established for the brand by introducing a new typeface, a refined colour palette, and a minimalistic editorial layout that helped elevate Crown’s beautiful photography. The addition of textures peppered throughout components gives the personality of Crown’s location and environment. These features helped create a strong visual direction that reflects a luxury lifestyle magazine.