A new corporate identity was developed for MINI, a stripped-back version of its brand identity that encapsulates a more contemporary aesthetic. My responsibility was to integrate this new identity into the existing platform, revamping their existing website which was dark and moody, and lightening it up to incorporate more of a lifestyle and editorial feel. Essentially transforming their original darkened-down aesthetic to something that was a bit lighter, more modern, and fresh.
Skills, outputs, and deliverables:
- Visual design brand uplift
- Working closely and collaborating with developers
- Design reviews of the build using Jira and Confluence